Press:

Chicago Tribune June 9, 2008: Election not just anyone's guess today

Campaigns and Elections June 3, 2008: Microwizards: These innovators are taking microtargeting in startling new directions

Computerworld March 14, 2008: Finding votes one by one

E-Week March, 10 2008: Candidates Use Predictive Analytics to Seek Votes

The New Yorker November 26, 2007: The Relaunch, Can Barack Obama catch Hillary Clinton?

The Chicago Reader October 27, 2006: What Does the GOP Know About You?

Marketplace, October 19, 2006: We want your vote - and we'll pay for it

Washington Post, August 2, 2006: Democrats Scrambling To Organize Voter Turnout

Washington Post, May 21, 2006: Bush is Losing Hispanics' Support, Polls Show: Surveys Find the Immigration Debate Is Also Alienating White Conservatives

Winning Campaigns, Feb. 20, 2006: Micro-Targeting: The Newest Wave of the Political Campaign Future

The American Prospect, Jan. 23, 2004: New Math: How a trio of savvy Kerry campaign workers used a fresh voter equation to win Iowa

Milwaukee Journal Sentinel, Oct. 14, 2004: Why Wisconsin, politically speaking?

Transcript of PBS's Frontline: The Persuaders

Los Angeles Times, July 24, 2005: Parties are tracking your habits

Washington Post, Dec. 30, 2004: On Nov. 2, GOP got more bang for its billion, analysis shows

The New Statesman, April 18, 2005: It worked for Bush

Seattle Post-Intelligencer, May 19, 2004: Democrats and GOP scouring database files to fine-tune sales pitch

Washington Post, Nov. 7, 2004: Four more years attributed to Rove's strategy

The New York Times, April 25, 2004: The multilevel marketing of the President

"Profiles," The New Yorker magazine, May 12, 2003: The Controller: Karl Rove is working to get George Bush reelected, but he has bigger plans